The concept of a brand transcends the simple Italian definition of a trademark. It encompasses the services of a company or the name of a professional.
Building and Protecting a Brand Identity
A brand is an identity that must be built and protected over time. This goes beyond just trademark registration, which in modern times has become of marginal importance.
Optimizing Web Reputation
Our services focus on optimizing and improving the web reputation of your brand, especially addressing any gaps, and thus defending it.
Common Mistakes in Brand Defense
Brand defense is often conducted incorrectly, as observed in large companies that initiate long, difficult-to-win civil lawsuits. Mistakes can be costly.
Case Study: Neglect in Online Presence
We are aware of a major Italian information portal that neglected various specifics, only to find itself tangled in embarrassing service results on Google searches.
Recovering Domain Names
Our services include recovering expired domain names or those purchased by third parties that could harm your image.
The Importance of Brand Popularity
The popularity of a brand is fundamental for lasting visibility and renown, highlighting the need for ongoing maintenance.
The Challenge of Brand Counterfeiting
With the advent of the Internet, brand counterfeiting has become a common practice. There are organizations that do business by acquiring anything that can identify a brand, then demanding large sums of money from the brand owner. Often, there is nothing illegal in this, but the brand can be compromised or exploited by others.
Good Practices for Brand Protection
Therefore, it is always good practice to adopt basic activities to protect the brand before starting a project.
Free Preliminary Consultation
We suggest a preliminary consultation to understand your needs and goals. This meeting is free and can be conducted via phone or other remote communication systems, including videoconferencing tools like Skype, Zoom, Meet, etc.
