Businesses and freelancers maintain social media pages with a large audience, and sooner or later they encounter what are called “keyboard lions.” These users leave comments typically expressing harsh criticisms.
These individuals are usually offensive, criticizing regardless of whether they’ve read the post’s content, let alone an article (they’re too lazy to do so). It’s not uncommon to come across comments on topics that perhaps belonged to other posts on other social media pages. In short, they write just for the sake of writing.
The keyboard lion typically scrolls through social media pages on their smartphone in search of what they deem to be information, but often stumble upon comments from their contacts and respond by joining in with uninformed discussions. The keyboard lion lives on instinct like beasts, they’re predators, manifesting the expression of society’s malice that they feel around them.
The keyboard lion can stumble upon any social media page.
The keyboard lion or lioness doesn’t even realize it, but they generate engagement on the social media pages where they write, spreading them and providing free promotion. There are targeted techniques to trigger the keyboard lion’s writing in order to gain visibility with one’s own social media page. These are risky techniques, but if well-managed, they result in an exponential increase in followers of the social media page, also soothing the fervor of social network protagonists.
Yes, keyboard lions are increasingly becoming protagonists of the virtual world, so if you have a social product, you should take note.